I had a quick look at much-hyped Politics Home site, the brainchild of Stephan Shakespeare and Tim Montgomerie.
You’ll remember Shakespeare and Montgomerie from failed internet TV channel 18DoughtyStreet.
The “concept” of the site, apparently, is to become the ‘Bloomberg for Politics’. And I suppose the two sites do look similar (indeed one could argue that PH has ripped off Bloomberg). Another ex-18DoughtyStreet hack, Iain Dale has proclaimed its Bloomberg-mimicry a success: “It’s certainly that and then some.” However, as Dale suggests, the site is devoid of original content and relies on feed aggregation to populate its front page.
Bloomberg, for the record, has its own writers.
Two things…
Number One. We need another politics feed aggregator like we need Doughty Street’s acrylic plants back in our lives. Aren’t there enough twatting sites sucking content from other people? I wonder, if Stephan Shakespeare can actually get a return on PolHome (18DS haemorrhaged cash), will he share revenue with the people actually providing the guts to his site, or will it be another parasite feeding off the the RSS-teat of other content providers?
Number Two. Who needs a Bloomberg for politics? Business requires up to the minute information. Minutes lost can translate directly into lost revenues. Politics is an industry of wanky news items about MP’s tawdry sex lives and a never-ending conveyor belt of financial scandals. Politicos like to think they’re champions of the universe with ultra-busy lives, but in truth it wouldn’t matter a jot if most of them just fell off the planet.
It’s not case of whether one can build a Bloomberg for Politics, but whether one should?
Also, it’s a bit of a wreck. Yeah, it’s only a BETA, but it looks like a MySpace page built by a couple of Labradors. C’mon, where’s the class?
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