Robert Toomey, an analyst at E K Riley Investments in Seattle: -
“They’re going to have to slow the rate of new store openings - definitely in the US and perhaps overseas as well. It goes back to the issues of a diluted experience and a saturated market.”
Finally, the Starbuckization of the high street may slow. Hopefully.
via. GU
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I suppose its inevitable really. The real surprise is when anyone gets surprised by growth slowing as a saturation point is reached.
Like the growth in PCs and mobile phones where starting from zero enables massive percentage growths at first and then reaching a tipping point enables huge volumes growths.