A few days ago on the BBC, Tyler Brûlé’s Winkreative Media presented some alternative designs to the car-wreck that is the London 2012 Olympic Logo, this blog thinks this one would be a superb replacement:

Source: Winkreative
You see? It didn’t have to be a complete mess. Methinks it’s time for the London Olympic organisers to admit they screwed up and give Brûlé a call.
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{ 7 } Comments
Quite right, much more sensible a design.
sadly though initially interesting looking, this design has the power to induce a thumping headache.
just stare at it. and see.
So £400k wasted on the other design doesn’t give you a headache?
According to DesignWeek, Wolff Olins (the design house responsible for the chosen debacle) is telling his team not to be despondent!
http://tinyurl.com/2b6ewh
Also, traffic, how long exactly have you been looking at the design?
I think a circular rainbow design like this would be perfect - with an image of London in the middle.
If this kind of thing becomes a replacement logo, I will be expecting a £100,000 one-off payment for the original idea - cheap at the price, don’t you think ?
http://www.flickr.com/photos/hangingpixels/251818480/
If you like this logo idea - “Glory of the London Olympics”…
http://crawleyindependent.blogspot.com/2007/06/replacement-logo-for-london-olympics.html
let Lord Coe know urgently…
http://www.parliament.uk/about/how/members/lords_contact.cfm
wowza dont get a bonor over it
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